000			01388nam a22002657a 4500
003			NU
005			20250522124739.0
008			250522b ph ||||| |||| 00| 0 eng d
020			_a978-971-98-2013-0
040			_aNU FAIRVIEW _cNU FAIRVIEW
050			_aHF 5415 T4 2023
100			_aTe,Danilo M. _eAuthor
245			_aPrinciples of marketing for senior high school revised edition/ _cDanilo M. Te
250			_aRevised edition
260			_aQuezon City, Philippines : _bC & E Publishing, Inc., _cc2023.
300			_aix, 261 pages : _bIllustration; _c26 cm.
365			_b448.20
490			_a1. Goals of marketing. 2. Marketing environment. 3. Business markets. 4. Marketing process.
500			_aK to 12 Compliant
504			_aIncludes glossary, bibliography, and index,
505			_aChapter 1 : Marketing principles and strategies -- Chapter 2 : Customer relationship and customer service -- Chapter 3 : Market opportunity and consumer analysis -- Chapter 4 : Developing the marketing mix -- Chapter 5 : Managing the marketing process -- Chapter 6 : Workshop and presentation of marketing plan.
520			_aEvery lesson features learning activities and each chapter ends with a test. Samples of a market study an a marketing plan are provided to guide the students in developing their own market study or marketing plan.
650			_aMARKETING
942			_2lcc _cBK _n0
999			_c6153 _d6153