000			01794nam a22002297a 4500
003			NU
005			20241107113322.0
008			241107b ph ||||| |||| 00| 0 eng d
020			_a978-971-98-2011-6
040			_aNU FAIRVIEW _cNU FAIRVIEW
050			_aHF 5415 A38 2024 SHS
100			_aAduana, Nick L. _eAuthor
245			_aPrinciples of Marketing for Senior High School / _cNick L. Aduana
260			_aSouth Triangle, Quezon City : _b C & E Publishing House, Inc., _cc2024
300			_a177 pages _c27 cm.
365			_b400.50
500			_aK to 12 Compliant
504			_aIncludes glossary and index
505			_aUnit I: Marketing principles and strategies. Lesson 1: Marketing and it's traditional approaches -- Lesson 2: Goals of marketing -- Lesson 3: Contemporary approaches to marketing -- Unit II: Customer relationship and customer service. Lesson 4: Relationship marketing and customer value -- Lesson 5: Relationship building strategies -- Lesson 6: Customer service strategies -- Unit III: Marketing opportunity analysis and consumer analysis. Lesson 7: Strategic marketing versus tactical marketing -- Lesson 8: The Marketing environment -- Lesson 9: Marketing research -- Lesson 10: Consumer and Business market -- Lesson 11: Market segmentation, targeting, and positioning -- Unit IV: Developing the Marketing Mix. Lesson 12: Marketing mix framework -- Lesson 13: Structure of the distribution channel -- Unit 5: Managing the marketing effort. Lesson 15: Marketing planning -- Lesson 16: Marketing implementation -- Lesson 17: Marketing control -- Lesson 18: Student workshop and presentation of the marketing plan --
650			_aMARKETING PHILIPPINES.
942			_2lcc _cBK _n0
999			_c5292 _d5292