000 01692nam a22002537a 4500
003 NU
005 20240813152856.0
008 240809b ph ||||| |||| 00| 0 eng d
020 _a978-971-9655-86-2
040 _aNU FAIRVIEW
_cNU FAIRVIEW
050 _aG 155 B83 2024
100 _aBuenaventura, John Paul G.
_eauthor.
245 _aStrategic Management in tourism and hospitality industry /
_cJohn Paul G. Buenaventure and Liberty Buenaventura-Gutierrez
260 _aIntramuros, Manila :
_bMindshapers Co., Inc.,
_cc2024.
300 _ax, 158 pages :
_billustrations ;
_c25 cm.
365 _b400.00
504 _aIncludes references.
505 _aLesson 1 : Introduction to Strategic Management Tourism and Hospitality. -- Lesson 2 : Business Competition in Hospitality Industry. -- Lesson 3 : Vision, Mission, and Values in Tourism and Hospitality. -- Lesson 4 : External Environment Analysis in Tourism and Hospitality. -- Lesson 5 : Internal Analysis in Tourism and Hospitality. -- Lesson 6 : Strategy Formulation in Tourism and Hospitality. -- Lesson 7 : Strategy Implementation and Execution in Tourism and Hospitality Industry. -- Lesson 8 : Strategy Evaluation and Control in Tourism and Hospitality. -- Lesson 9 : Innovation and Technology in Tourism and Hospitality Strategy. -- Lesson 10 : Globalization and International Strategies. -- Lesson 11 : Crisis Management and Risk Mitigation. -- Lesson 12 : Current Trends in Strategic Management for tourism and Hospitality.
650 _aTOURISM -- MANAGEMENT.
650 _aSTRATEGIC PLANNING.
650 _aHOSPITALITY INDUSTRY -- MANAGEMENT.
700 _aBuenaventura-Gutierrez, Liberty
_eauthor
942 _2lcc
_cBK
_n0
999 _c5017
_d5017