000			01835nam a22003497a 4500
001			16646200
003			NU
005			20240619165143.0
008			240619b ph ||||| |||| 00| 0 eng d
020			_a978-0-470-87641-1
040			_aNU FAIRVIEW _cNU FAIRVIEW
050	0	0	_aHD 30.28 O88 2010
082	0	4	_a658.4/012 _222
100	1		_aOsterwalder, Alexander. _eauthor.
245	1	0	_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cAlexander Osterwalder and Yves Pigneur
260			_aHoboken, NJ : _bWiley, _cc2010.
300			_a278 pages : _billustration (some col.) ; _c19 cm.
365			_b1,773.60
504			_aIncludes bibliographical references.
505	0		_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520			_aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650		0	_aBUSINESS PLANNING
650		0	_aNEW BUSINESS ENTERPRISES.
650		0	_aSTRATEGIC PLANNING.
650		7	_aBUSINESS PLANNING. _2SEARS.
650		7	_aNEW BUSINESS ENTERPRISES. _2sears
650		7	_aSTRATEGIC PLANNING. _2SEARS
650		7	_aINNOVATION MANAGEMENT. _2swd
700	1		_aPigneur, Yves. _eauthor.
700	1		_aClark, Tim, _d1956- _eeditor and co-author
942			_2lcc _cBK _n0
999			_c4969 _d4969