000			02480nam a22003737a 4500
001			22386252
003			NU
005			20240619154030.0
006			m |o d |
007			cr_|||||||||||
008			240619b ph ||||| |||| 00| 0 eng d
020			_z978-1-119-81515-0 _q(paperback)
040			_aNU FAIRVIEW _cNU FAIRVIEW
050	0	0	_aHD 30.28
082	0	0	_a658.4/012 _223/eng/20220113
100	1		_aLewrick, Michael, _eauthor.
245	1	0	_aDesign thinking for business growth : _bhow to design and scale business models and business ecosystems / _cMichael Lewrick.
263			_a2204
264		1	_aHoboken, New Jersey : _bWiley, _cc2022.
300			_a345 pages : _bcolored illustrations ; _c19 cm.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
365			_b1,677
504			_aIncludes bibliographical references and index.
505			_aMotivation for this book -- Mindshifts -- Design thinking for business growth -- Definition of ecosystems as growth lever -- Exercise : Start thinking in terms of ecosystems. Now! -- Ecosystem Strategy -- Design lenses toolbox -- Reflection on design thinking for business growth -- Design thinking for business growth examples.
520			_a"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aBUSINESS PLANNING.
650		0	_aCORPORATIONS _xGROWTH.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c4967 _d4967