000			02161nam a22004217a 4500
001			21506615
003			NU
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007			cr||||||||||||
008			240606b ph ||||| |||| 00| 0 eng d
010			_a 2019716296
020			_a978-1-4002-0183-9
040			_bNU FAIRVIEW _cNU FAIRVIEW
050	0	0	_aHF 5415.1255 M55 2017
082	0	0	_a658.8/02 _223
100	1		_aMiller, Donald, _d1971- _eauthor.
245	1	0	_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller.
246	3	4	_aBuilding a story brand
264		1	_aNew York : _bHarperCollins Leadership, an imprint of HarperCollins, _cc2017.
264		4	_c©2017
300			_ax, 228 pages : _billustrations ; _c22 cm.
336			_atext _btxt _2rdacontent
504			_aIncludes bibliographical references.
505			_aChapter 1 : The key to being seen, heard, and understood -- Chapter 2 : The secret weapon that will grow your business -- Chapter 3 : The simple SB7 framework -- Chapter 4 : A character -- Chapter 5 : Has a problem -- Chapter 6 : And meets a guide -- Chapter 7 : Who gives them a plan -- Chapter 8 : And calls them to action -- Chapter 9 : That helps them avoid failure -- Chapter 10 : And ends in a success -- Chapter 11 : People want your brand to participate in their transformation -- Chapter 12 : Building a better website -- Chapter 13 : Using Story Brand to transform company culture.
520			_aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
588			_aDescription based on print version record.
650		0	_aBRANDING (MARKETING).
650		0	_aADVERTISING _xBRAND NAME PRODUCTS.
650		0	_aPRODUCT MANAGEMENT.
650		0	_aMARKETING.
650		0	_aSELLING.
650		0	_aCUSTOMER RELATION.
650		7	_aBUSINESS & ECONOMICS / MARKETING. _2bisacsh
906			_a7 _bcbc _corigcop _d1 _eecip f 20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c4915 _d4915