000			03599cam a22003977i 4500
001			23148850
003			NU
005			20240522173617.0
006			m o d
007			cr |||||||||||
008			200805t20212021enka ob 001 0 eng d
010			_a 2021761998
015			_aGBC0A9487 _2bnb
016	7		_a019878089 _2Uk
020			_z9780367469542 _q(paperback)
035			_a(OCoLC)1197812863
040			_cNU FAIRVIEW
042			_alccopycat
050	0	0	_aG 155 P55 2021
100	1		_aPike, Steven, _eauthor.
245	1	0	_aDestination marketing : _bessentials / _cSteven Pike.
250			_aThird edition.
264		1	_aLondon : _bRoutledge, _cc2021.
264		4	_c©2021
300			_a324 pages : _bcolored illustrations ; _c 24 cm.
500			_aPrevious edition: 2016.
500			_a1. The study of destination marketing -- 2. The Destination Marketing Organisation (DMO) and destination competitiveness -- 3. Destination Marketing Organisation (DMO) funding and governance -- 4. Co-operating to compete -- 5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism -- 6. Destination marketing strategy framework -- 7. Destination brand identity -- 8. Destination image -- 9. Destination brand positioning -- 10. Destination marketing communications -- 11. Destination marketing organisation (DMO) public relations and publicity seeking -- 12. The destination marketing organisation (DMO) and social media -- 13. The destination marketing organisation (DMO) and the travel trade -- 14. Destination marketing performance measurement
504			_aIncludes bibliographical references and index.
520			_aDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author's journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
545	0		_aSteven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.
588	0		_aOnline resource; title from digital title page (viewed on January 13, 2021).
650		0	_aTOURISM -- MARKETING.
906			_a7 _bcbc _ccopycat _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c4795 _d4795