000			03177cam a22003738i 4500
001			21964505
003			NU
005			20240522165938.0
008			210330s2022 nyu b 001 0 eng
010			_a 2021012514
020			_a9780367898724 _q(paperback)
040			_cNU FAIRVIEW
042			_apcc
050	0	0	_aGV 567.5 C66 2022
100	1		_aCoombs, W. Timothy, _eauthor.
245	1	0	_aStrategic sport communication : _btraditional and transmedia strategies for a global sports market / _cW. Timothy Coombs, Jennifer L. Harker.
263			_a2110
264		1	_aNew York, NY : _bRoutledge, _cc2022
300			_axii, 171 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aSport communication, strategic communication, and strategic sport communication: defining our terms Sport as an industry Sports fans Scanning and monitoring Researching and refining opportunities and threats Planning: creating guidance for action Communicating: creating the final messages Evaluating: Assessing success or failure and learning A Transmedia Narrative Transportation (TNT) approach to strategic communication: an alternative perspective Culture and sport Athlete health and safety Crisis communication and reputation management in sports
520			_a"Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"-- _cProvided by publisher.
650		0	_aCOMMUNICATION IN SPORTS.
650		0	_aMASS MEDIA IN SPORTS.
650		0	_aSPORTS AND GLOBALIZATION.
650		0	_aSPORTS. _xMARKETING.
700	1		_aHarker, Jennifer L., _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c4794 _d4794