000 01579cam a2200361 i 4500
001 18185714
003 NU
005 20240401134949.0
008 140612s2014 nyua b 000 0 eng
010 _a 2014022222
020 _a978-1-59184-778-6
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF 5415.153 E93 2019
082 0 0 _a658.5/75
_223
100 1 _aEyal, Nir.
_eauthor
245 1 0 _aHooked :
_bhow to build habit-forming products /
_cNir Eyal with Ryan Hoover.
260 _aNew York :
_bPortfolio/Penguin,
_cc2019
300 _a242 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
365 _b1,199.20
504 _aIncludes bibliographical references.
505 _aThe habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities
520 _aHooked is based on Eyal's years of research, consulting, and practical experience. This new edition is updated throughout with cutting-edge research and features a new case study for creating healthy user habits. --
_cProvided by publisher.
650 0 _aNEW PRODUCTS.
650 0 _aCONSUMER BEHAVIOR.
650 0 _aCONSUMERS' PREFERENCES.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c4725
_d4725