000			01529nam a22002057a 4500
003			NU
005			20240307165208.0
008			240307b ph ||||| |||| 00| 0 eng d
020			_a979-8-46589-823-2
040			_aNUFAIRVIEW _cNUFAIRVIEW
050			_aG 155 T58 2022
100			_aTitus-Maxwell, Jody _eauthor
245			_aTourism for CAPE unit 2 : _bCaribbean product development, marketing and entrepreneurship / _cJody Titus-Maxwell
260			_aUnited States of America : _c[2022]
300			_a126 pages ; _c23 cm.
504			_aIncludes bibliographic references.
505			_aThe nature of tourism products and services -- The characteristics of tourism -- Customers' needs, wants and expectations -- Importance of standards to tourism and product development -- The ideal tourism professional -- Customer service and service quality -- Service excellence as a strategic tool -- Niche markets -- Marketing concepts -- Methods of segmentation -- Key marketing tools -- Marketing strategies -- Distribution channels -- Marketing communications -- Market research -- Marketing plan -- Concepts of entrepreneurship -- Personal abilities and talents of entrepreneurs -- Attitudes and behaviours of successful tourism entrepreneurs -- opportunities for entrepreneurship -- Entrepreneurship process in tourism context -- Young entrepreneur spotlight -- Challenges to entrepreneurship -- Components of a business plan for a tourism opportunity -- Bibliography
650			_aTOURISM -- STUDY AND TEACHING.
942			_2lcc _cBK _n0
999			_c4577 _d4577