000			01620cam a2200421 i 4500
001			19961195
003			NU
005			20240304152546.0
008			170817t20192019at a b 001 0 eng d
010			_a 2017952641
020			_a1337110213
020			_a978-1-337-11021-1
035			_a(OCoLC)ocn987766185
040			_aYDX _beng _cYDX _erda _dUAB _dOCLCF _dVFL _dDLC
042			_alccopycat
050	0	0	_aHF 5821 A48 2019
082	0	4	_a659.1 _223
100	1		_aO'Guinn, Thomas C., _eauthor.
245	1	0	_aAdvertising and integrated brand promotion / _cThomas Clayton O'Guinn [and three others]
250			_aEighth edition.
260			_aBoston, MA, USA : _bCengage, _cc2019
300			_axxiii, 425 pages : _bcolor illustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
365			_b2400
504			_aIncludes bibliographical references and index.
505	0		_aPart 1 Advertising and integretrated brand promotion in business and society -- Part 2 Analyzing the environment for advertising and integrated brand promotion -- Part 3 The creative process -- Part 4 The media process -- Part 5 Integrated brand promotion.
650		0	_aADVERTISING.
650		0	_aADVERTISING MEDIA PLANNING.
700	1		_aAllen, Chris T., _eco-author.
700	1		_aScheinbaum, Angeline Close, _eco-author.
700	1		_aSemenik, Richard J., _eco-author.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c4531 _d4531