| 000 | 00941nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | NU | ||
| 005 | 20231128145647.0 | ||
| 008 | 231128b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a978-981-5097-29-0 | ||
| 040 |
_aNUFAIRVIEW _cNUFAIRVIEWHF |
||
| 050 | _aHF 5415.13 I3 2023 | ||
| 100 |
_aIacobucci, Dawn _eauthor |
||
| 245 |
_aMarketing management / _cDawn Iacobucci |
||
| 250 | _aPHILIPPINE EDITION | ||
| 260 |
_aTaguig City : _bCengage Learning Asia Pte Ltd (Philippine Branch), _c2023. |
||
| 300 |
_axii, 333 pages : _bblack and white illustrations ; _c25 cm. |
||
| 365 | _b798 | ||
| 504 | _aIncludes index | ||
| 505 | _aPreface -- About the author -- Part 1 : Marketing strategy -- Part 2 : Product positioning -- Part 3 : Positioning via price, place, and promotion -- Part 4 : Positioning: Assessment through the customer lens -- Part 5 : Capstone -- Endnotes -- Index. | ||
| 650 | _aMARKETING -- MANAGEMENT | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c4176 _d4176 |
||