000			02165nam a2200265Ia 4500
003			NU
005			20240429100639.0
008			230620s9999 xx 000 0 und d
020			_a978-1-292-41121-7
040			_aNUFAIRVIEW _cNUFAIRVIEW
050			_aHF 5415.123 C56 2022
100			_aClow, Kenneth E. _eauthor
245		0	_aIntegrated advertising promotion, and marketing communications / _cKenneth E. Clow, and Donald Baack
250			_aNinth Edition
260			_a Harlow, UK : _bPearson Education Limited, _cc2022.
300			_a469 pages : _bcolored Illustration ; _c28 cm.
365			_b70
504			_a Includes endnotes and index.
505			_aPART 1: THE IMC FOUNDATION :Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLSA : dvertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING : Digital and Mobile Marketing Social Media Alternative Marketing PART 4: IMC PROMOTIONAL TOOLS : Database and Direct Response Marketing and Personal Selling Sales Promotions Public Relations and Sponsorship Programs PART 5: IMC ETHICS, REGULATION, AND EVALUATION :Relations and Ethical Concerns Evaluating an Integrated Marketing Program
520			_a"Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers."
650			_aCOMMUNICATION IN MARKETING.
650			_aADVERTISING.
700			_aBaack, Donald _eauthor
942			_2lcc _cBK _n0
999			_c3922 _d3922