| 000 | 02289nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NU | ||
| 005 | 20240425182050.0 | ||
| 008 | 230620s9999 xx 000 0 und d | ||
| 020 | _a978-1-260-57123-3 | ||
| 040 |
_aNUFAIRVIEW _cNUFAIRVIEW |
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| 050 | _aHD 30.28 R68 2021 | ||
| 100 |
_aRothaermel, Frank T. _eauthor |
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| 245 | 0 |
_aStrategic management / _c Frank T. Rothaermel |
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| 250 | _aFifth Edition | ||
| 260 |
_aNew York NY : _bMcGraw-Hill Education, _cc2021. |
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| 300 |
_axxvii, 544 pages : _bcolored illustration ; _c25 cm. |
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| 365 | _b70 | ||
| 504 | _aInclude indexes. | ||
| 505 | _aPart one. Analysis: 1. What is strategy? 2. Strategic leadership: managing the strategy process 3. External analysis: industry structure, competitive forces, and strategic groups 4. Internal analysis: resources, capabilities, and core competencies 5. Competitive advantage, firm performance, and business models Part two. Formulation: 6. Business strategy: differentiation, cost leadership, and blue oceans 7. Business strategy: innovation, entrepreneurship, and platforms 8. Corporate strategy: vertical integration and diversification 9. Corporate strategy: strategic alliances, mergers, and acquisitions 10. Global strategy: competing around the world Part three. Implementation: 11. Organizational design: structure, culture, and control 12. Corporate governance and business ethics Part four. Minicases: How to conduct a case analysis Part five. Full-length cases | ||
| 520 | _a"Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students skills to become successful future leaders capable of making well-reasoned strategic decisions" | ||
| 650 | _aSTRATEGIC PLANNING. | ||
| 650 | _aMANAGEMENT. | ||
| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c3905 _d3905 |
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