000 01441nam a2200289Ia 4500
003 NU
005 20240309114906.0
008 230620s9999 xx 000 0 und d
020 _a978-621-04-3464-4
040 _aNUFAIRVIEW
_cNUFAIRVIEW
050 _aG 155 A74 2021
100 _aAreola, Eunice Mareth
_eauthor
245 0 _aEntrepreneurship in tourism and hospitality /
_cEunice Mareth Areola, Ronald G. Manzano, and Fernando V. Trinidad III
250 _aFirst Edition
260 _aManila :
_bRex Book Store,
_cc2021.
300 _aviii, 172 pages ;
_c25 cm.
504 _aIncludes bibliographic references and index.
505 _aSection I : The world of entrepreneurship in tourism and hospitality -- Section II : Planning the tourism and hospitality business venture -- Section III : Developing a business plan -- Section IV : Corporate social responsibility and sustainability in the tourism and hospitality industry.
520 _aThis textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy.
_c-- Back cover.
650 _aENTREPRENEURSHIP.
650 _aHOSPITALITY INDUSTRY -- MANAGEMENT.
650 _aTOURISM -- MANAGEMENT.
650 _aLEISURE INDUSTRY -- MANAGEMENT.
700 _aManzano, Ronald G.
_eco-author
700 _aTrinidad, Fernando III V.
_eco-author
942 _cBK
_n0
_2lcc
999 _c3662
_d3662