| 000 | 02266nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NU | ||
| 005 | 20240508111919.0 | ||
| 008 | 230620s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-174927-5 | ||
| 040 |
_aNUFAIRVIEW _cNUFAIRVIEW |
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| 050 | _aHD 69 M64 2011 | ||
| 100 |
_aMoffitt, Sean _eauthor |
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| 245 | 0 |
_aWikibrands : reinventing your company in a customer-driven marketplace / _cSean Moffitt and Mike Dover. |
|
| 260 |
_bMc Graw-Hill, _aNew York : _cc2011. |
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| 300 |
_axv, 318 pages : _bIllustrations ; _c23 cm. |
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| 365 | _bPHP 290.00 | ||
| 504 | _aIncludes references and index. | ||
| 505 | _aThe birth of wikibrands: from ownership, trust, want, preference, love, and now participation a 150-year fascination The Wikibrand rallying cry: the new "mad men" A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore A wikibrand culture: changing your mind-set about the brand customer Focus: if I don't know where you're going, I don't want you getting there fast Language and content : business gets humanized and presses the "awesome" button Incentives, motivations, and outreach: brand fans do it for themselves, not for you Rules, guidelines and rituals: this is how we do things, and that's ok Tools and platforms: if you build it, they may come Community development: the life stages of a wikibrand community Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions Community management: how to build a brand garden, not a ghost town Measurement and metrics: the imperfect science of monitoring wikibrand performance The personal wikibrand: your brand is what they say about you when you're not in the room The future: brand participation comes alive in the company Reference guide: wikibrands extended. | ||
| 520 |
_aSean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. _bpublisher description |
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| 650 | _aBRANDING ( MARKETING ). | ||
| 650 | _aPRODUCT MANAGEMENT. | ||
| 700 |
_aDover Mike _eauthor |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c3027 _d3027 |
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