Introduction to meetings, incentives, conventions, and exhibitions (MICE) and special events for tourism and hospitality / Maria Arlene (Bam) Tuazon-Dicimulacion.
Material type:
TextPublication details: Mandaluyong City : Books Atbp. Publishing Corp., c2022Description: xii, 272 pages : illustrations ; 25 cmISBN: 978-621-409-190-4Subject(s): MEETINGS. | SPECIAL EVENTS -- MANAGEMENT | CONGRESSES AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC | EXHIBITIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC | MEETING -- PLANNING -- HANDBOOKS, MANUALS, ETC | SEMINAR -- PLANNING -- HANDBOOKS, MANUALS, ETCLOC classification: AS 6 T83 2022| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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NU Fairview College LRC | NU Fairview College LRC | School of Tourism and Hospitality Management | Filipiniana | FIL AS 6 T83 2022 (Browse shelf(Opens below)) | Available | NUFAI000005355 |
Includes bibliography.
Chapter 1 : Introduction to Events. -- Chapter 2 : Introduction to Event Management. -- Chapter 3 : M.I.C.E. and Special Events in the Philippines. -- Chapter 4 : Forces Shaping the Industry. -- Chapter 5 : Professional and Business Ethics. -- Chapter 6 : Protocol. -- Chapter 7 : Stakeholders. -- Chapter 8 : Concept and Objectives. -- Chapter 9 : Destination and Venues. -- Chapter 10 : Contracts and Bids. -- Chapter 11 : Project Management. -- Chapter 12 : Budget. -- Chapter 13 : Program.-- Chapter 14 : Production and Staging. -- Chapter 15 : Trade and Consumer Fairs, Exhibitions and Expositions. -- Chapter 16 : Catering. -- Chapter 17 : Risk Management. -- Chapter 18 : Marketing Management. -- Chapter 19 : Sponsorships. -- Chapter 20 : Quantitative and Qualitative Evaluation. -- Chapter 21 : Post-event Report. --
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