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The 22 immutable laws of branding

by Ries, Al [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harper Collins Pub.2002 Availability: Items available for loan: NU Fairview College LRC (1) Call number: GC HD 69 R54 2002.

Positioning: The Battle for Your Mind

by Ries, Al [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: McGraw-Hill2001 Availability: Items available for loan: NU Fairview College LRC (1) Call number: GC HF 5827.2 R54 2001.

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