Normal view MARC view ISBD view

Franchising strategies : the entrepreneur's guide to success / Ed Teixeira and Richard Chan.

By: Teixeira, Ed [author.]Contributor(s): Chan, Richard [author.]Material type: Text

TextPublication details: New York : Routledge, c2023Description: xi, 172 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-367-45842-3Subject(s): FRANCHISES (RETAIL TRADE) | SMALL BUSINESS -- MANAGEMENT | STRATEGIC PLANNINGDDC classification: 658.8/708 LOC classification: HF 5429.23 T45 2023

Contents:

1. Introduction to Franchising -- 2. Fundamentals of Franchising -- 3. The Relevancy of Emerging Franchise Performance -- 4. Evaluating the Franchise Venture -- 5. Preparing for New Franchise Launch -- 6. Developing Franchisor Organizational Capabilities -- 7. Franchise System Development -- 8. Franchisor Support and Services -- 9. Franchise Relationship Management -- 10. Franchise Trends

Summary: "A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations. Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas. Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchise"-- Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HF 5429.3 T45 2023 (Browse shelf(Opens below))	Available		NUFAI000004221

Includes bibliographical references and index.

"A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations. Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas. Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchise"-- Provided by publisher.

There are no comments on this title.

to post a comment.