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Advertising and integrated brand promotion / Thomas Clayton O'Guinn [and three others]

By: O'Guinn, Thomas C [author.]Contributor(s): Allen, Chris T [co-author.] | Scheinbaum, Angeline Close [co-author.] | Semenik, Richard J [co-author.]Material type: Text

TextPublication details: Boston, MA, USA : Cengage, c2019Edition: Eighth editionDescription: xxiii, 425 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1337110213; 978-1-337-11021-1Subject(s): ADVERTISING | ADVERTISING MEDIA PLANNINGDDC classification: 659.1 LOC classification: HF 5821 A48 2019

Contents:

Part 1 Advertising and integretrated brand promotion in business and society -- Part 2 Analyzing the environment for advertising and integrated brand promotion -- Part 3 The creative process -- Part 4 The media process -- Part 5 Integrated brand promotion.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HF 5821 A48 2019 (Browse shelf(Opens below))	Available		NUFAI000004806

Includes bibliographical references and index.

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