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Strategic management : a competitive advantage approach, concepts and cases / Fred R. David, Forest R. David, and Meredith E. David

By: David, Fred R [author]Contributor(s): David, Forest R [co-author] | David, Meredith E [co-author]Material type: Text

TextPublication details: United Kingdom : Pearson Education Limited, c2023Edition: SEVENTEENTH EDITION; GLOBAL EDITIONDescription: 680 pages : color illustrations ; 28 cmISBN: 978-1-292-44140-5Subject(s): STRATEGIC PLANNING | STRATEGIC PLANNING -- CASE STUDIESLOC classification: HD 30.28 D38 2023

Contents:

Part 1: Overview Of Strategic Management -- Part 2 : Strategy Formulation -- Part 3: Strategy Implementation -- 4: Strategy Evaluation And Governance -- Part 5: Key Strategic Management Topics -- Part 6: Strategic Management Case Analysis.

Summary: In today's increasingly global business environment, an organization's survival depends on formulating, evaluating, and implementing key decisions. Presenting a logical, systematic, and objective approach to shaping an organization's direction, Strategic Management : A Competitive Advantage Approach, Concepts and Cases is by far the most practical skills-oriented textbook in this field. The chapters progress based on a leading integrative model that enables students to learn the process of actually doing strategic planning, thereby honing one of today's most sought-after employability skills.-- Back cover.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	NU Fairview College LRC	NU Fairview College LRC	School of Business and Accountancy	General Circulation	GC HD 30.28 D38 2023 (Browse shelf(Opens below))	Available		NUFAI000005141

Includes glossary and index.

In today's increasingly global business environment, an organization's survival depends on formulating, evaluating, and implementing key decisions. Presenting a logical, systematic, and objective approach to shaping an organization's direction, Strategic Management : A Competitive Advantage Approach, Concepts and Cases is by far the most practical skills-oriented textbook in this field. The chapters progress based on a leading integrative model that enables students to learn the process of actually doing strategic planning, thereby honing one of today's most sought-after employability skills.-- Back cover.

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