Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

By: Kotler, Philip [author.]Contributor(s): Bowen, John T [co-author] | Mekens, James [co-author] | Baloglu, Seyhmus [co-author]Material type: TextTextPublisher: Boston : Pearson, c2017Edition: Seventh editionDescription: xxii, 658 pages : 29 cm. illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 978-93-325-8626-0Subject(s): Hospitality industry -- Marketing | HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETINGLOC classification: TX 911.3 M37 2018
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Books Books NU Fairview College LRC
NU Fairview College LRC
School of Tourism and Hospitality Management General Circulation GC TX 911.3 M37 2018 (Browse shelf(Opens below)) Available nufai000004129

Includes index.

Includes glossary and index.

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