TY  - BOOK
AU  - Te,Danilo M.
TI  - Principles of marketing for senior high school revised edition
T2  - 1. Goals of marketing. 2. Marketing environment. 3. Business markets. 4. Marketing process
SN  - 978-971-98-2013-0
AV  - HF 5415 T4 2023 
PY  - 2023///
CY  - Quezon City, Philippines
PB  - C & E Publishing, Inc.
KW  - MARKETING
N1  - K to 12 Compliant; Includes glossary, bibliography, and index; Chapter 1 : Marketing principles and strategies -- Chapter 2 : Customer relationship and customer service -- Chapter 3 : Market opportunity and consumer analysis -- Chapter 4 : Developing the marketing mix -- Chapter 5 : Managing the marketing process -- Chapter 6 : Workshop and presentation of marketing plan
N2  - Every lesson features learning activities and each chapter ends with a test. Samples of a market study an a marketing plan are provided to guide the students in developing their own market study or marketing plan
ER  -