Te,Danilo M. <br/><br/>
Principles of marketing for senior high school revised edition/ 
Danilo M. Te 
 - Revised edition 
 - Quezon City, Philippines :  C & E Publishing, Inc.,  c2023. 
 - ix, 261 pages :   Illustration;  26 cm. 
 - 1. Goals of marketing. 2. Marketing environment. 3. Business markets. 4. Marketing process. .
<br/><br/> K to 12 Compliant 
<br/><br/>Includes glossary, bibliography, and index, 
<br/><br/>Chapter 1 : Marketing principles and strategies -- Chapter 2 : Customer relationship and customer service -- Chapter 3 : Market opportunity and consumer analysis -- Chapter 4 : Developing the marketing mix -- Chapter 5 : Managing the marketing process -- Chapter 6 : Workshop and presentation of marketing plan. 
<br/><br/> Every lesson features learning activities and each chapter ends with a test. Samples of a market study an a marketing plan are provided to guide the students in developing their own market study or marketing plan. 
<br/><br/><label>ISBN: </label>978-971-98-2013-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 T4 2023