How business works : the facts visually explained/
Georgina Palffy
- Viaduct Gardens, London : Dorling Kindersley Limited, c2015.
- 351 pages : Colored illustrations; 24 cm.
- 1. Business ownership 2. Human resources 3. Sales and marketing works 4. Business development 5. Measuring performance. .
K to 12 Compliant
Includes resources, index, and acknowledgements
Chapter 1 : How companies work -- Chapter 2 : How finance works -- Chapter 3 : How sales and marketing work -- Chapter 4 : How operations and production work.
"This book explains and explores the essential terms and key concepts in the world of business, finance, and company management. If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable guide. Grasp how companies work, from management to research and development, and sales and marketing to production and distribution. Eye-catching visual aids give a helpful representation of each and every aspect of business, while the complex subject matter is broken down into clear definitions and concise explanations, expressed in easy-to-understand language. Crammed with essential know-how, How Business Works is perfect for anyone looking to boost their business brain or learn the ropes from the ground to the top."