TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Principles of marketing : : for senior high / 
SN  - 978-971-27-3403-8
AV  - HF 5415 A46 2019 
PY  - 2019///
CY  - Mandaluyong City : 
PB  - Anvil Publishing Inc.
KW  - MARKETING.
N1  - includes bibliography; Chapter 1 : The marketing system, principles, and concepts: its nature and elements -- Chapter 2 : Customer relationship, customer service, and relationship marketing -- Chapter 3 : The product -- Chapter 4 : Pricing objectives and price determination -- Chapter 5 : Place channels of distribution and physical distribution system -- Chapter 6 : Promotional mix -- Chapter 7 : Market opportunity analysis and strategic marketing -- Chapter 8 : Consumer education in the philippine context and consumer's cooperative -- Chapter 9 : Global marketing and social marketing
ER  -