TY  - BOOK
AU  - Sinek, Simon
TI  - Start with why : how great leaders inspire everyone to take action / 
SN  - 978-1-59184-644-4
AV  - HD 57.7 S56 2009 
PY  - 2009///
CY  - New York
PB  - Portfolio/ Penguin, 
KW  - BUSINESS AND MANAGEMENT
KW  -  LEADERSHIP -- PSYCHOLOGICAL ASPECTS.
N1  - Includes index; Part 1 : A world that doesn't start with why -- Part 2 : An alternative perspective -- Part 3 : Leaders need a following -- Part 4 : How to rally those who believe -- Part 5 : The biggest challenge is success -- Part 6 : Discover why
ER  -