Entrepreneurship in philippine setting : For senior highschool /
Nick L. Aduana
- Quezon City : C & E Publishing, Inc. , c2016.
- 347 : Illustration ; 26 cm.
Includes glossary, references, and index
Unit 1 : Core concepts of entrepreneurship -- Chapter 1 : Understanding entrepreneurship -- Chapter 2 : Entrepreneurial character traits, skills, and competencies -- Unit 2 : Preliminary activities of entrepreneurial venture creation -- Chapter 3 : The environment of the entrepreneurial venture -- Chapter 4 : Market identification -- Chapter 5 : Consumer marketing strategies -- Unit 3 : Entrepreneurial venture exploitation -- Chapter 6 : Business plan -- Chapter 7 : Simple bookkeeping and financial statements -- Chapter 8 : Simple financial statement ratio analysis -- Unit 4 : Entrepreneurial application by opening a small business.