TY  - BOOK
AU  - Camilar-Serrano, Angelita O.
TI  - Business to business marketing / 
SN  -  978-621-427-121-4
AV  - HF 5415.1263 C36 2022 
PY  - 2022///
CY  -  Intramuros, Manila
PB  - Unlimited Books, 
KW  - INDUSTRIAL MARKETING
N1  - Includes bibliographical references; Chapter 1 : The Nature of the Business-to-Business Market. -- Chapter 2 : Segmentation, Targeting, and Positioning in Business Marketing. -- Chapter 3 : Marketing Mix in the Business Market. -- Chapter 4 : Organizational Buying. -- Chapter 5 : Organizational Selling. -- Chapter 6 : Business to Business Service Delivery. -- Chapter 7 : Business Sourcing and Outsourcing. -- Chapter 8 : Emerging Trends  and Issues in B2B Marketing
ER  -