Camilar-Serrano, Angelita O. <br/><br/>
Business to business marketing /  
Angelita O. Camilar-Serrano 
 - Intramuros, Manila :  Unlimited Books,   c2022. 
 - x, 194 pages ;   25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter 1 : The Nature of the Business-to-Business Market. -- Chapter 2 : Segmentation, Targeting, and Positioning in Business Marketing. -- Chapter 3 : Marketing Mix in the Business Market. -- Chapter 4 : Organizational Buying. -- Chapter 5 : Organizational Selling. -- Chapter 6 : Business to Business Service Delivery. -- Chapter 7 : Business Sourcing and Outsourcing. -- Chapter 8 : Emerging Trends  and Issues in B2B Marketing. 
<br/><br/><label>ISBN: </label>978-621-427-121-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MARKETING.
<br/><br/><label>LC Class. No.: </label>HF 5415.1263 C36 2022