TY - BOOK TI - 3G Handy guide: develop and implement marketing strategies SN - 978-1-98462-552-6 AV - HF 5415 T47 2019 PY - 2019/// CY - New York, NY PB - 3G E-Learning KW - MARKETING KW - ENTREPRENUERSHIP N1 - Includes bibliographic references and index; Chapter 1 : Marketing strategy. -- Chapter 2 : Understanding competition. -- Chapter 3 : Business architecture. -- Chapter 4 : Operations strategy. -- Chapter 5 : Brand and branding strategy. -- Chapter 6 : Social media strategy. -- Index ER -