3G Handy guide : develop and implement marketing strategies / - New York, NY : 3G E-Learning, c2019. - x, 254 pages : illustrations (chiefly color) ; 24 cm.

Includes bibliographic references and index.

Chapter 1 : Marketing strategy. -- Chapter 2 : Understanding competition. -- Chapter 3 : Business architecture. -- Chapter 4 : Operations strategy. -- Chapter 5 : Brand and branding strategy. -- Chapter 6 : Social media strategy. -- Index.

978-1-98462-552-6



HF 5415 T47 2019