TY  - BOOK
AU  - Camilar-Serrano, Angelita
TI  - Principles of Marketing
SN  - 978-971-9654-30-8
AV  - HF 5415 S47 2021 
PY  - 2021///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing Inc.
N1  - Includes Bibliography, Webliography; Chapter 1: Marketing Principles and Strategies -- Chapter 2: Customer Relationship : Customer Service -- Chapter 3: Market Opportunity Analysis and Consumer Analysis -- Chapter 4: the Marketing Mix -- Chapter 5: Managing the Marketing Effort -- Chapter 6: Workshop and Presentation of Marketing Plan --
ER  -