Camilar-Serrano, Angelita <br/><br/>
Principles of Marketing / 
Angelita Camilar-Serrano. 
 - Intramuros, Manila :  Unlimited Books Library Services & Publishing Inc.,  c2021. 
 - x, 394 pages ;  Illustration,  25 cm. 
<br/><br/>Includes Bibliography, Webliography. 
<br/><br/>Chapter 1: Marketing Principles and Strategies -- Chapter 2: Customer Relationship : Customer Service -- Chapter 3: Market Opportunity Analysis and Consumer Analysis -- Chapter 4: the Marketing Mix -- Chapter 5: Managing the Marketing Effort -- Chapter 6: Workshop and Presentation of Marketing Plan -- . 
<br/><br/><label>ISBN: </label>978-971-9654-30-8 
<br/><br/><label>LC Class. No.: </label>HF 5415 S47 2021