TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Fundamentals of Marketing: for senior high school 
SN  - 978-621-427-108-5
AV  - HF 5415 M88 2022 
PY  - 2022///
CY  - Intramuros, Manila
PB  - Unlimited Books.
KW  - MARKETING
N1  - K to 12 Compliant; Includes bibliography; Chapter 1: Introduction to Marketing System. -- Chapter 2: Marketing Mix Element 1 : Product. -- Chapter 3: Marketing Mix Element 2 : Price. -- Chapter 4: Marketing Mix Element 3 : Place of Distribution. -- Chapter 5: Marketing Mix Element 4 : Promotions. -- Chapter 6: Consumer Education and Consumers Cooperative -- Chapter 7: Strategic Marketing Fundamentals. -- Chapter 8: Global and Social Marketing
N2  - Fundamentals of Marketing for Senior High School was conceived to supplement teaching materials made by local and foreign authors on outcome based and project-based pedagogies. The materials presented here are based on related references and the practical experiences and exposures of the author from years in the academe. Project-based learning, with real-life applications , will help students better appreciate the role of marketing in an organization. The author aims to develop the students' entrepreneurial and innovation skills in marketing career
ER  -