Alminar-Mutya, Ruby F. <br/><br/>
Fundamentals of Marketing :  for senior high school / 
Ruby F. Alminar-Mutya. 
 - Intramuros, Manila :  Unlimited Books.,  c2022. 
 - xiv, 319 pages :  Illustration;  25 cm. 
<br/><br/> K to 12 Compliant 
<br/><br/>Includes bibliography. 
<br/><br/>Chapter 1: Introduction to Marketing System. -- Chapter 2: Marketing Mix Element 1 : Product. -- Chapter 3: Marketing Mix Element 2 : Price. -- Chapter 4: Marketing Mix Element 3 : Place of Distribution. -- Chapter 5: Marketing Mix Element 4 : Promotions. -- Chapter 6: Consumer Education and Consumers Cooperative -- Chapter 7: Strategic Marketing Fundamentals. -- Chapter 8: Global and Social Marketing. 
<br/><br/> Fundamentals of Marketing for Senior High School was conceived to supplement teaching materials made by local and foreign authors on outcome based and project-based pedagogies. The materials presented here are based on related references and the practical experiences and exposures of the author from years in the academe. Project-based learning, with real-life applications , will help students better appreciate the role of marketing in an organization. The author aims to develop the students' entrepreneurial and innovation skills in marketing career. 
<br/><br/><label>ISBN: </label>978-621-427-108-5 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF 5415 M88 2022