TY  - BOOK
AU  - Tyson, Eric
AU  - Schell, Jim
TI  - Small business for dummies: a Willey brand 
SN  - 978-1-394-24276-4
AV  - HD62.7 T97 2024 
PY  - 2024///
CY  - Hoboken, New Jersey
PB  - John Willey & Sons, Inc.
KW  - SMALL BUSINESS -- MANAGEMENT
KW  - NEW BUSINESS ENTERPRISES -- MANAGEMENT
N1  -  Includes Index; Introduction
PART 1: Getting started with small business. Is small business for you? ; Laying your personal financial foundation ; Finding your niche ; First things first: crafting your business plan ; Making financing, ownership, and organizational decisions
PART 2: Buying an existing business. Exploring buying a business ; Finding the right business to buy ; Evaluating a business to buy ; Negotiating terms and sealing the deal
PART 3: Running a successful small business. The owner's responsibilities in the start-up and beyond ; Marketing: products, pricing, distribution, promotion, and sales ; Tapping technology ; Keeping your customers loyal ; Managing profitability and cash ; Learning from the experiences of others
PART 4: Keeping your business in business. Finding and keeping superstar employees ; Providing employee benefits ; Handling regulatory and legal issues ; Mastering small-business taxes ; Cultivating a growing business
PART 5: The part of tens. Ten mistakes you don't want to make ; Ten tips for small-business success ; Ten ways recent tax reform benefits small business
N2  - This guide takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent -- it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide
ER  -