A design-driven guide for entrepreneurs : Strategies for starting up in a multiverse /
Rhea Alexander, Rose Pember, Joseph, Kiely Sweatt.
- New York, New York : Routledge., c2023.
- xiv, 252 pages Illustration, 25 cm.
Includes Index.
DIMENSION A: MIND Design-Driven Change for Mindset Shift. 1 Inspiration For The Next-Gen Entrepreneur. 2 Start with your Mindset.
DIMENSION B: MISSION Charting Purpose for Value Creation. 3 Your Mission to Build a Better World. 4 Develop Culture Through Mission. 5 Success: An Ethos for Resilience.
DIMENSION C: METHOD Making, Breaking, and World-Building. 6 Investigate to Map Context. 7 Explore Problems to Gain Insight. 8 Synthesize to Name Opportunity. 9 Ideate to Converge. 10 Prototype to Test Value. 11 Story-tell and Launch.
DIMENSION D: MULTIPLICITY Designing to Strengthen and Scale our Collective Futures.12 Charting a (Re)Generative Future. 13 Design as Dark Energy. Conclusion: Begin Again, Cultivate a Culture of Renewal
A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design.