TY  - BOOK
AU  - Rosenblum,Jeff
TI  - Exponential: transform your brand by empowering instead of interrupting 
AV  - HF 5415.1255 
U1  - 658.8/27 23
PY  - 2022///
CY  - New York, NY
PB  - McGraw Hill
KW  - BRANDING (MARKETING)
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and index; 1. Introduction to the Advertising Revolution. -- 2 . Modern Advertising is a Value Exchange. -- 3. This is your Brain on Advertising. -- 4. Your brand is Your Most Important Asset. -- 5. Leveraging the Consumer Journey.. -- 6. The Why and How of Culture. -- 7. Selling the Big Idea. -- Prepare to go Exponential. --
N2  - "Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive and industr disruptor Jeff Rosenblum draws on his 25+ years of experience to deliver a plan for building a breakthrough brand by empowering instead of interrupting. Exponential reveals: The neuroscience and behavioral psychology behind building brands through emotional and functional storytelling Hands-on tactics that can strengthen your brand through empathy and empowerment How to use culture and collaboration to understand your customer base and how to reach out to it Filled with data-driven stories of brands that got it right-and those that didn't-Exponential looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists"--
ER  -