TY  - BOOK
AU  - Tuazon-Disimulacion, Maria Arlene
TI  - Introduction to meetings, incentives, conventions, and exhibitions (MICE) and special events for tourism and hospitality
SN  - 978-621-409-190-4
AV  - AS 6 T83 2022 
PY  - 2022///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corp., 
KW  - MEETINGS.  	  	  	  	 	
KW  - SPECIAL EVENTS -- MANAGEMENT
KW  - CONGRESSES AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
KW  - EXHIBITIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
KW  - MEETING -- PLANNING -- HANDBOOKS, MANUALS, ETC.
KW  - SEMINAR -- PLANNING -- HANDBOOKS, MANUALS, ETC
N1  - Includes bibliography; Chapter 1 : Introduction to Events. -- Chapter 2 : Introduction to Event Management. -- Chapter 3 : M.I.C.E. and Special Events in the Philippines. -- Chapter 4 : Forces Shaping the Industry. -- Chapter 5 : Professional and Business Ethics. -- Chapter 6 : Protocol. -- Chapter 7 : Stakeholders. -- Chapter 8 : Concept and Objectives. -- Chapter 9 : Destination and Venues. -- Chapter 10 : Contracts and Bids. -- Chapter 11 : Project Management. -- Chapter 12 : Budget. -- Chapter 13 : Program.-- Chapter 14 : Production and Staging. -- Chapter 15 : Trade and Consumer Fairs, Exhibitions and Expositions. -- Chapter 16 : Catering. -- Chapter 17 : Risk Management. -- Chapter 18 : Marketing Management. -- Chapter 19 : Sponsorships. -- Chapter 20 : Quantitative and Qualitative Evaluation. -- Chapter 21 : Post-event Report. --
ER  -