TY - BOOK AU - Aduana, Nick L. TI - Principles of marketing for senior high school SN - 978-971-982-011-6 AV - HF 5415 A38 2024 SHS PY - 2024/// CY - Quezon City PB - C & E Publishing, Inc., KW - MARKETING -- PHILIPPINES. N1 - K to 12 Compliant; Includes index and references; Unit 1 : Marketing Principles and Strategies. -- Unit 2 : Customer Relationship and customer Service. -- Unit 3 Marketing Opportunity Analysis and Consumer Analysis. -- Unit 4 : Developing the Marketing Mix. -- Unit 5 : Managing the Marketing Effort ER -