TY  - BOOK
AU  - Vistan, Deogracias N.
TI  - The Filipino entrepreneur : opportunities and strategies in a growth economy : text and cases
SN  - 978-971-27-3763-3
AV  - HD 2346 V57 2023 
PY  - 2023///
CY  - Mandaluyong City
PB  - Anvil Publishing, Inc.
KW  - BUSINESS PEOPLE -- PHILIPPINES
KW  - ENTREPRENEUR, FILIPINO
N1  - Chapter 1 : Being an entrepreneur : to b  or not to be one -- Chapter 2 : Preparing yourself towards entrepreneurship -- Chapter 3 : Product or service : competition, brands and slogans -- Chapter 4 : Production, service delivery and logistics -- Chapter 5 : Pricing strategies : costs, competition and price/ demand elasticity Chapter 6 : Channels of distribution -- Chapter 7 : Traditional and digital advertising -- Chapter 8 : Financial management -- Chapter  9 : Human resources, internal audit and legal -- Chapter  10 : The future of the Philippine entrepreneurship.
ER  -