TY  - BOOK
AU  - Miller,Donald
TI  - Building a storybrand: clarify your message so customers will listen 
SN  - 978-1-4002-0183-9
AV  - HF 5415.1255 M55 2017 
U1  - 658.8/02 23
PY  - 2017///
CY  - New York
PB  - HarperCollins Leadership, an imprint of HarperCollins
KW  - BRANDING (MARKETING)
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS.
KW  - PRODUCT MANAGEMENT
KW  - MARKETING
KW  - SELLING.
KW  - CUSTOMER RELATION
KW  - BUSINESS & ECONOMICS / MARKETING
KW  - bisacsh
N1  - Includes bibliographical references; Chapter 1 : The key to being seen, heard, and understood -- Chapter 2 : The secret weapon that will grow your business -- Chapter 3 : The simple SB7 framework -- Chapter 4 : A character -- Chapter 5 : Has a problem -- Chapter 6 : And meets a guide -- Chapter 7 : Who gives them a plan -- Chapter 8 :  And calls them to action -- Chapter 9 : That helps them avoid failure -- Chapter 10 : And ends in a success -- Chapter 11 : People want your brand to participate in their transformation -- Chapter 12 : Building a better website -- Chapter 13 : Using Story Brand to transform company culture
N2  - Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
ER  -