Miller, Donald,  1971- <br/><br/>
Building a storybrand :  clarify your message so customers will listen / 
 Building a story brand 
Donald Miller. 
 - x, 228 pages :   illustrations ;   22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter 1 : The key to being seen, heard, and understood -- Chapter 2 : The secret weapon that will grow your business -- Chapter 3 : The simple SB7 framework -- Chapter 4 : A character -- Chapter 5 : Has a problem -- Chapter 6 : And meets a guide -- Chapter 7 : Who gives them a plan -- Chapter 8 :  And calls them to action -- Chapter 9 : That helps them avoid failure -- Chapter 10 : And ends in a success -- Chapter 11 : People want your brand to participate in their transformation -- Chapter 12 : Building a better website -- Chapter 13 : Using Story Brand to transform company culture. 
<br/><br/> Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. 
<br/><br/><label>ISBN: </label>978-1-4002-0183-9 
<br/><br/><label>LCCN: </label>2019716296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING).<br/>ADVERTISING--BRAND NAME PRODUCTS. <br/>PRODUCT MANAGEMENT.<br/>MARKETING.<br/>SELLING. <br/>CUSTOMER RELATION.<br/>BUSINESS & ECONOMICS / MARKETING.
<br/><br/><label>LC Class. No.: </label>HF 5415.1255 M55 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8/02