TY  - BOOK
AU  - Cook,Roy A.
AU  - Hsu,Cathy H.C.
AU  - Marqua,Joseph J.
TI  - Tourism: the business hospitality and of travel 
SN  - 978-0-13-311353-2
AV  - G 155 C66 2014 
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - TOURISM
N1  - Includes bibliographical references and index; Introducing the world's largest industry, tourism
Marketing to the traveling public
Delivering quality tourism services
Bringing travelers and tourism service suppliers together
Capturing technology's competitive advantages
Transportation
Accommodations
Food and beverage
Attractions and entertainment
Destinations
Economic and political impacts of tourism
Environmental and social/cultural impacts of tourism
Sustaining tourism's benefits
The future of tourism
N2  - "Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises"; From the publisher
ER  -