Cook, Roy A. <br/><br/>
Tourism :  the business hospitality and of travel / 
Roy A. Cook, Cathy H. C. Hsu, Professor, and Joseph J. Marqua,  
 - Fifth edition. 
 - xx, 388 pages, 16 unnumbered pages of plates ;  illustration ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introducing the world's largest industry, tourism<br/>Marketing to the traveling public<br/>Delivering quality tourism services<br/>Bringing travelers and tourism service suppliers together<br/>Capturing technology's competitive advantages<br/>Transportation<br/>Accommodations<br/>Food and beverage<br/>Attractions and entertainment<br/>Destinations<br/>Economic and political impacts of tourism<br/>Environmental and social/cultural impacts of tourism<br/>Sustaining tourism's benefits<br/>The future of tourism 
<br/><br/> "Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises"   From the publisher 
<br/><br/><label>ISBN: </label>978-0-13-311353-2 
<br/><br/><label>LCCN: </label>2013014668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM.
<br/><br/><label>LC Class. No.: </label>G 155 C66 2014