TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen, John T. 
AU  - Mekens, James 
AU  - Baloglu, Seyhmus.
TI  - Marketing for hospitality and tourism
SN  - 978-93-325-8626-0
AV  - TX 911.3 M37 2018 
PY  - 2017///
CY  - Boston
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
KW  - HOSPITALITY INDUSTRY -- MARKETING
KW  - TOURISM -- MARKETING
N1  - Includes index; Includes glossary and index
ER  -