TY - BOOK AU - Kotler,Philip AU - Bowen, John T. AU - Mekens, James AU - Baloglu, Seyhmus. TI - Marketing for hospitality and tourism SN - 978-93-325-8626-0 AV - TX 911.3 M37 2018 PY - 2017/// CY - Boston PB - Pearson KW - Hospitality industry KW - Marketing KW - HOSPITALITY INDUSTRY -- MARKETING KW - TOURISM -- MARKETING N1 - Includes index; Includes glossary and index ER -