Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 
 - Seventh edition. 
 - xxii, 658 pages :  illustration ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes glossary and index. 
<br/><br/><label>ISBN: </label>978-93-325-8626-0 
<br/><br/><label>LCCN: </label>2015050364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>HOSPITALITY INDUSTRY -- MARKETING.<br/>TOURISM -- MARKETING.
<br/><br/><label>LC Class. No.: </label>TX 911.3 M37 2018