TY  - BOOK
AU  - Coombs,W.Timothy
AU  - Harker,Jennifer L.
TI  - Strategic sport communication: traditional and transmedia strategies for a global sports market 
SN  - 9780367898724
AV  - GV 567.5 C66 2022 
PY  - 2022///
CY  - New York, NY
PB  - Routledge
KW  - COMMUNICATION IN SPORTS
KW  - MASS MEDIA IN SPORTS
KW  - SPORTS AND GLOBALIZATION
KW  - SPORTS
KW  - MARKETING
N1  - Includes bibliographical references and index; Sport communication, strategic communication, and strategic sport communication: defining our terms
Sport as an industry
Sports fans
Scanning and monitoring
Researching and refining opportunities and threats
Planning: creating guidance for action
Communicating: creating the final messages
Evaluating: Assessing success or failure and learning
A Transmedia Narrative Transportation (TNT) approach to strategic communication: an alternative perspective
Culture and sport
Athlete health and safety
Crisis communication and reputation management in sports
N2  - "Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"--
ER  -