Atherton, Julie  (Business strategist), <br/><br/>
B2B social selling strategy :  connect with customers, build relationships and drive sales / 
Julie Atherton. 
 - xxii, 252 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter - 01: Introduction - How To Use This Book -- Chapter - 02: The Modern B2B Sales Challenge - Who Sells, How They Do It And Why It Works -- Chapter - 03: Getting Started - Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs -- Chapter - 04: Networked Audiences - Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them? -- Chapter - 05: The Interdependent Brand - Differentiating Your Business Through Mature Relationships And Effective Content Marketing -- Chapter - 06: Campaigns - How To Take An Integrated Approach To B2B Social Selling Channel Selection -- Chapter - 07: Campaigns - Building And Implementing A B2B Social Selling Plan -- Chapter - 08: B2B Social Selling Tools - How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results -- Chapter - 09: Using B2B Social Media Influencers - Making The Most Of Influencer Relationships -- Chapter - 10: Monitoring And Measurement - Measuring The Effectiveness Of Your B2B Social Selling Strategy -- Chapter - 11: Social Transformation - Creating A B2B Social Selling Culture In Your Business. 
<br/><br/> "78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals"-- 
<br/><br/><label>ISBN: </label>978-1-3986-0449-0 
<br/><br/><label>LCCN: </label>2022947272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MARKETING.<br/>SELLING.<br/>SOCIAL MEDIA--ECONOMIC ASPECTS.
<br/><br/><label>LC Class. No.: </label>HF 5415.1263 A84 2023